05 October 20 in Shunde International Ho Appliance Exhibition at the “2005 China’s ho appliance industry summit” on the export of ho appliances for so of the current situation and problems www.cheapnhljerseysshop.us.com , the Chinese exporters will be first vice president of the Electrical and Mechanical Yu-Jing Zhang said the Chinese ho appliance industry from branding, market segnts, powerful alliances and policy support to four in doing the work. Yu-Jing Zhang first introduced the hievents of Chinese ho appliance exports. He said that in September this year ow China’s foreign trade growth, exports 546.32 billion U.S. dollars, imports 478.09 billion U.S. dollars, one to maintain a steady growth in imports and exports in September, exports rehed 298.98 billion U.S. dollars, up 33%, imports 248.55 billion U.S. dollars , aounting for 52% of imports, up 12.1%, pared to previous years, China’s total exports of household electrical appliances turned several tis this year to August, exports are still double-digit growth in ho appliances, fully reflects our household appliances in the international market Cheap NHL Jerseys Free Shipping , a strong petitive edge. Imports of 2.667 billion U.S. dollars, 42.16 U.S. dollars export air conditioners, up 15.7%. The appliance exports growth trend is very good. Shunde Zhang Yu Jing confird as the appliance of the contribution in foreign trade. He said that Guangdong Province is the province of China exports household appliances, Shunde, China’s ho appliance industry, manufturing base, these panies led the production and export of ho appliances, Shunde, the rapid growth in output value last Shunde household electrical appliance 700 billion yuan, Electrical Household Appliances Exhibition has been suessfully held the fourth, more than 450 exhibitors this year, which ows the strength and charm of Shunde. Zhang Yu Jing, said China’s export brand strategy is a relationip beeen the developnt of China’s ho appliance industry, long-term plan, is the largest producer of household appliances in China from entering the world Cheap NHL Jerseys From China , the focus of power appliances. Exports of ho appliances for the current situations and problems, he pointed out?? First, we ould seriously study the tive implentation of brand strategy, the current number of household electrical appliance enterprises in China to et on the way to OEM export, do a production plant, without regard to their long-term developnt, as long as foreign orders, we all do, that In our early ho appliance industry is a good thing, you can take boats out to sea, to orten the distance with the international market. However, petition in the market today, the real petition is the brand’s petition, only those with the brand can truly have consur groups, many panies implent their own brand strategy Cheap NHL Jerseys China , brand strategy prior to conduct a survey to determine the business in international markets situation fing the environnt, seriously study the various aspects from different panies and different brands of ftors. Suessful prtices of petitors, find their own appropriate policies and asures to make the case of existing exports, good brand developnt efforts. Adhere to brand strategy, there must be ntally prepared for a long ti, business leaders must be psychologically prepared to fight a protrted war, creating a brand is not a o-year period, policy makers have more ti for psychological preparation. Second take on the different market strategies for different markets, China export of ho appliances in the formation of three strong international market, the three weaker in the market. Asia, Europe and the United States is China’s main export market, ho appliances, is the core of international famous brands integrate markets, these markets are more mature concept of consumption, on the market we need to step out of key breakthroughs in the way of one or o key countries to find Rended and sales Cheap NHL Jerseys , create Chinese brand. Africa, South Arica, the market is not very well developed, relatively weak purchasing power, China’s ho appliance exports less, in these mainly take the preconceived strategies to win custors with their own brand recognition, these markets because of low levels of consumption, multinational brand expensive Our product quality, price is well pled to oupy the market. The third is to strengthen the “powerful bination”, more than China’s ho appliances business, products and more brands, but its petition with international brands, there is no advantage, in this case, is a powerful bination of a unified international China’s brand, reduce the pressure on businesses to invest in eh to avoid in the international market, Chinese panies have eh brand, we also explore the associations the possibility at this point. Fourth is the ernnt’s help and policies. China’s ho appliance industry brand strategy to go, can not do without ernnt support. Therefore, enterprises must export brand planning and ideas to municate to the ernnt departnts concerned to enable enterprises to create the brand of tion and the direction of ernnt policy to support consistent, especially when we have a lot of things the Ministry of Comrce and related businesses in R & D, technology developnt, chambers of rce hope we do this as a bridge to help enterprises make good use of policies and funds, co-developnt of the international market.

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